Author: Mark Birkett
Don't be put off by the frivolous-sounding 'Twitter' or 'tweets'. With over 500 million active users in 2014 creating some 340 million tweets daily it is an incredibly important business tool.
There are a number of very good reasons:
Firstly, simply by having a Twitter page, you have increased your 'web footprint'. Exactly as with your main website, you can add your logo and your contact details in order to advertise your products and services to anyone who happens by your Twitter page itself.
Secondly, since Twitter has its own internal search engine, your business page can help to generate new leads from Twitter user's search queries. In short, you have created another route for potential customers to find you.
Thirdly, with a simple 140-character message - or 'tweet' - typed into your business' mobile 'phone - or indeed directly via your own Twitter webpage - you can advertise all manner of news items, events and special offers to all customers who have chosen to 'follow' you. The message appears instantly on all the end users' mobile devices, allowing you an unprecedented level of targeted - and free - advertising.
Fourthly, you can also make use of Twitter's 'social networking' features, such as allowing your 'followers' to 're-tweet' your 'tweets' to their 'followers'. All this engenders a real sense of 'community' and 'authority' for your brand within your industry.
But that's not all; your Twitter account also helps with 'Search Engine Optimisation' (SEO) on your main website as well...
As you may already know from our articles on inbound linking and keyword research, the biggest single contributor to your 'visibility' in search engines is the number, quality and relevance of your website's inbound links. And since Google enjoys some 85% of the UK's search traffic, it's Google we aim to please most.
OK, but how does Twitter help to 'please' Google?
Google's algorithm is based on the 'Wisdom Of Crowds' philosophy. When Google 'sees' that lots of people have linked to your web pages from external sites like Twitter, it assumes your website must have something worthwhile on it.
And since Google has but one aim - to provide the most relevant results for a given search query - that new inbound link helps to increase your ranking in its search results pages.
To explain, each inbound link is considered by Google as a 'vote' for your content; so the more you have the better. These inbound links can arrive from all manner of sources, including from 'social media' platforms like Twitter. And since Twitter allows users to create such inbound links simply by 'tweeting' your web page content, why not harness their help? After all, once your Twitter account is set up, you're getting people to help your inbound link count without you having to do anything more.
There are many possible sources of inbound links. The key ones - including links from Twitter - are listed below.
Well, firstly, if you allow us to set it up for you, we can apply a small snippet of code to each of your web pages. This code creates the Twitter 'follow' button - as shown below:
From that point on, any Twitter user who chooses to 'follow' you is instantly advertising that fact to their average of 100+ 'followers' (source: teachthought). And since each of those 100+ followers may then choose to follow you too there is a huge potential for 'viral' or 'exponential' marketing of your business website.
Whilst it is perfectly possible to create your own Twitter Page, you may prefer to let Dalemedia do this for you.
Here's what's included:
We would then add a Twitter 'follow' button to all of your web pages. From that point onwards, the lengthy and often laborious task of creating inbound links has at least partly been handed over to your 'audience'.
For this service we charge an unbeatable £149. For further details, call us on 01706 345648 today!