Author: Mark Birkett
Every business knows how hard it is to win over a new customer. And every business knows the value of doing repeat business with that same customer.
However, busy business owners often forget to inform their existing customers of new products or services, special offers or seasonal discounts, potentially losing thousands of pounds worth of business that could so easily have been generated. That's why we always recommend that our clients set up a newsletter template with us so they can keep in touch with customers regularly.
The final result is emailed to your hundreds or thousands of customers. Here's what's included:
Which mailing software does Dalemedia use?
We recommend MailChimp as the third-party mailing software provider, although we are happy to work with any similar providers if required.
The mailing list itself can come either from your own database of customer emails, or we can set up a 'Join Our Newsletter' link on your website. We can also advise you on how to 'harvest' emails from any website. Whichever way, your email newsletter can then be sent to thousands of customers instantly.
MailChimp pricing is currently as follows:
(Always check MailChimp for their latest pricing packages)
Dalemedia's costs are:
The best part with either of the above options is that your templates can be built and designed just once and then used many times to deliver your news items and advertising directly to your customer base.
That's easy. MailChimp comes with a comprehensive statistics package. It shows exactly how many recipients opened your emails and how many clicked through to pages on your website. For example;
Newsletter and magazine mailouts are an incredibly efficient way to generate new business from existing, and new, customers - as well as keeping your customers 'brand aware'.
For comprehensive details, and a bespoke solution tailored to your needs and your budget, call us today on 01706 345648.