What Is A Domain? Which Is Best For Me?

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Author: Mark Birkett

A domain name is a vital business asset which effectively marks out your business' 'territory' on the Web.

Sometimes referred to as a 'Web address' a 'URL' or even the rather cumbersome 'Uniform Resource Locator', it all amounts to the same thing; it's the string of characters that a visitor types into a browser to find a given website. For example: www.yourwebsite,co,uk

Why do I need a domain name?

A completed website is usually uploaded to a computer - or 'server' - that is permanently connected to the Internet. When people try to look at the website they are in effect asking that computer to 'serve' files to their own laptop or desktop, hence the name 'server'.

Your domain name is (normally) assigned to a server that contains all your website page files such that your website can be viewed when someone types the URL correctly into their web browser.

If you have more than one domain name - for instance www.yourwebsite,co,uk and www.yourwebsite,com - you can always 'point' both names to the same server, thus only having to pay for one hosting package.

Choosing the right domain name:

A well chosen domain name can not only reflect your actual business name, i.e. www.virgin.co.uk it can also help significantly with search engine performance, especially if you choose a name that reflects what you actually do. For example, if you are in the 'Cheap Widgets' industry, it would make a lot of sense to own www.cheapwidgets.co.uk. That way, even if your real business name is actually ACME Products Ltd, anyone searching for the cheap widgets you sell can easily find you by typing 'cheap widgets' into a search engine.

Which type of domain is best for me?

The country suffix is also an important consideration. This is the bit that appears after the last dot in the domain name. If you intend to do business in different countries, you are arguably better off picking a top-level domain (TLD) such as a .com, a .net or a .org address. For example, www.cheapwidgets.com.

On the other hand, if you intend to do business solely in the UK, then you far better off choosing a .co.uk address such as www.cheapwidgets.co.uk. That's because the bigger search engines like Google like to deliver search results dependant on the location of the person searching.

For example, if someone types 'cheap widgets' into Google, and their Internet connection implies that they reside in the UK, then Google will show www.cheapwidgets.co.uk much higher up the results pages than it would, say, www.cheapwidgets.tv - which implies a business in Tuvalu in the South Pacific, which would probably be useless to anyone seeking widgets in, say, Norwich.

Buying a .co.uk domain name - £15 every 2 years:

Dalemedia can offer you any .co.uk domain name from £15.00 every two years.

Buying a .com domain name - £40 every 2 years:

We can also offer .com, .net and .org domains from £40 every two years. You can check whether a domain has already been registered by going to www.register.com.

To register a domain for your business, call us today on 01706 345648.

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